What does it mean for brands ? Context is key “It’s not longer about me having to change my thoughts to fit an interface that some designer created for me, it’s more about a dynamic that allows me to say roughly what I think I want”, Chris Messina claimed. In a way, voice computing bots and chatbots “renegotiate meaning” between a person and a device. If kids can interact for minutes upon minutes with Siri, just as easy as they do with their stuffed animals, it is because conversation is the most spontaneous mode of interaction.

One year later, it is now obvious that the trend is not fading, “a s every major tech company and secondary player has actually launched a platform that allows you to build services and experiences into messaging context as well as voice computing context”, Chris Messina explained.įrom a design perspective, conversational bots are the best existing technology at providing frictionless and “close to natural” experiences. The rise of messaging apps (surpassing social networks in active users) and recent tech players integrations, such as UBER allowing users to request a ride within Facebook Messenger, seem to open new opportunities for brands and platforms. In January 2016, the Open source advocate and former DX Lead at UBER published an article on Medium under the headline “ 2016 will be the year of conversational commerce”.

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